Take a better look at all you aim for, with the world's smallest1 digital camera including a 30x optical zoom lens developed by Sony along with the legendary ZEISS®, a clear retractable OLED Tru-Finder™, and other features to extend full-scale shooting capabilities. The new Sony HX90 — it's absolutely brilliant from every perspective.
REASONS TO BUY
The synergy of a higher-performance CMOS image sensor, lightning-quick image processor and legendary lens pack the latest optical and engineering advancements into an amazingly compact form.
The ZEISS Vario-Sonnar T* 30x optical zoom lens extends a legacy of high-precision optics to capture clear, sharp, undegraded images throughout a 24-720mm2 range.
Instantly take control of any function that you want. All aspects of operation and handling are intuitively manageable, making it as easy as possible for you to love using this camera.
Enhance operation by assigning manual focus, step zoom or another function to the control ring. Also, the durable grip fits comfortably in your hand for optimal stability.
This high-contrast retractable OLED Tru-Finder is far brighter than conventional electronic viewfinders and perfect for all-around portability, safety and practicality.
An improved spatial object detection algorithm realises a more optimal and accurate lens drive to make AF even faster, for capturing more fleeting moments with ease.
Gain more choices to shoot your movie just right, according to the situation and how you want to show it. Whether you just want to share some action quickly or save it at higher resolution for more careful editing later, you can shoot in your own style to suit your purpose. Simply make format, mode, exposure and other settings and start recording as you like.
Choose XAVC S3 or AVCHD format for high-resolution movie recording. You can even simultaneously record the action as a compressed, Web-friendly MP4 file for easy sharing.
Show the world how much farther you can go even after you've taken your shot. Touch up photos, share footage wirelessly, map your journey and have more fun in fresher ways than ever with your camera.
Built-in GPS geotags your photos and movies, so when viewing them later, you can see trail maps of the shooting locations using Sony PlayMemories Home software on a computer.
Wi-Fi® connectivity with iOS and Android™ smartphones for remote camera control and still/video sharing is easy. In addition to Wi-Fi support for connecting to smartphones, NFC technology (near field communication) provides “One-touch connection” to compatible Android™ smartphones and tablets. Users need only touch devices to connect; no complex set-up is required.
Take advantage of PlayMemories Camera Apps downloads that make your camera and images more functional, creative and fun to play with.
An optional accessory set of soft body case, lens jacket and shoulder strap (LCJ-HWA available in three colours) keeps the camera in style. The body case doesn’t have to be removed during shooting.
Resolution in megapixels
Exmor R™ CMOS
Image sensor size
Compatible memory cards
Memory Stick Duo;Memory Stick PRO Duo;Memory Stick PRO Duo(High Speed);Memory Stick PROHG Duo;Memory Stick Micro;Memory Stick Micro (Mark2);SD Memory Card;SDHC Memory Card;SDXC Memory Card(UHS-I);microSD Memory Card;microSDHC Memory Card;microSDXC Memory Card
Auto;Daylight;Shade;Cloudy;Incandescent;Fluor.: Cool White;Fluor.: Day White;Fluor.: Daylight;Flash;Custom;One Push, One Push Set
Off / 10sec. / 5sec. / 2sec. / 3
Intelligent Auto;Superior Auto;Program Auto;Aperture Priority;Shutter Speed Priority;Manual Exposure;MR (Memory Recall) 1,2,3;Movie Mode (Program Auto, Aperture Priority, Shutter Speed Priority, Manual Exposure);Panorama;Scene Selection
Movie: Toy camera;Pop Color, Posterization, Retro Photo, Soft High-key, Partial Color, High Contrast Mono., Soft Focus, HDR Painting, Richtone Monochrome, Miniature, Watercolor, Illustration / Still Image: Toy camera, Pop Color, Posterization, Retro Photo, Soft High-key, Partial Color, High Contrast Mono., Soft Focus, HDR Painting, Richtone Monochrome, Miniature, Watercolor, Illustration
Portrait;Advanced Sports Shooting;Landscape;Sunset;Night Scene;Handheld Twilight;Night Portrait;Anti Motion Blur;Pet Mode;Gourmet;Beach;Snow;Fireworks;Soft Skin;High Sensitivity
Screen size in Inches
ISO sensitivity - min
ISO sensitivity - max
Near Field Communication
Ports & interfaces
Auto / Flash On / Slow Synchro / Rear Sync / Flash Off